SWOT AND 4A ANALYSIS IN THE DEVOLOPMENT OF MARINE ECOTOURISM IN GISIK CEMANDI VILLAGE

Abstract

This study aims to analyze the potential and formulate strategies for the development of
sustainable marine ecotourism in Gisik Cemandi Village, Sedati Subdistrict, Sidoarjo Regency.
The research method employed was a descriptive qualitative approach through field
observations, interviews, and document analysis. Data analysis was conducted using the
SWOT approach and the 4A analysis (attraction, accessibility, amenities, and ancillary) to
identify the strengths, weaknesses, opportunities, and threats in tourism development. The
results of the study indicate that Gisik Cemandi Village possesses unique potential in the form
of mangrove ecosystems, river cruise tourism, and coastal community activities that can be
developed as ecotourism attractions. However, tourism development still faces various
challenges, such as limited infrastructure, insufficient promotion, and low-quality human
resources in tourism management. Based on a carrying capacity analysis, this area has limited
capacity that must be managed sustainably to preserve the environment. Recommended
strategies include community-based ecotourism development, improving human resource
quality, strengthening digital promotion, and collaborating with external parties. With the
implementation of these strategies, it is hoped that Gisik Cemandi Village will be able to
develop into a competitive and sustainable marine ecotourism destination.