PERAN KUALITAS FASILITAS PENDUKUNG DALAM MEMBENTUK KEPUASAN WISATAWAN PADA DESTINASI WISATA SEJARAH

Abstract

This study aims to analyze the influence of supporting facility quality (amenities) on visitor satisfaction at the 10 November Museum in Surabaya. As a major historical destination, the museum is required to provide comfortable infrastructure to balance the educational value of its collections. The focus of this research is to determine the extent to which physical facilities meet modern tourist expectations.

The methodology employed is quantitative eksplanatori research with a sample of 100 respondents selected via accidental sampling. Data were collected through questionnaires and analyzed using simple linear regression and classical assumption tests to ensure statistical accuracy.

The results indicate that amenity quality has a positive and significant effect on visitor satisfaction, contributing 16.2% to the overall level. These findings confirm that cleanliness and room comfort are fundamental factors determining the quality of the visitation experience. It is recommended that management improve facility maintenance standards to ensure sustainable visitor satisfaction.