Optimization of the Tourist Attraction of Museum Mpu Tantular Sidoarjo as a Sustainable Educational Tourism Destination

Abstract

Educational tourism is a vital element in enhancing the quality of sustainable tourism. The Mpu Tantular Museum in Sidoarjo, as an educational tourism destination, holds significant potential through its historical collections and inherent educational value. However, the number of monthly visitors has remained unstable, indicating that the museum's attractions have not been fully utilized.

This study aims to analyze the optimization of the Mpu Tantular Museum's appeal as an educational tourism destination. The research focuses on tourism attraction aspects, including the uniqueness of the collections, educational value, and the overall visitor experience. A qualitative approach was employed, with data collected through observations, interviews, and documentation involving museum management and visitors as informants.

The findings reveal that the museum’s primary appeal lies in its diverse historical collections and high educational value. Furthermore, educational activities such as guided tours and interactive learning programs contribute to the visitors' learning experience. However, these attractions are not yet optimally packaged due to a lack of innovation in collection presentation, minimal interactive elements, and limited information delivery.

The conclusion of this study suggests that optimizing the museum's appeal requires more innovative and interactive presentations, the utilization of digital technology, and an enhanced visitor experience. These efforts are expected to increase visitor interest and stability while strengthening the museum’s position as a sustainable educational tourism destination.

Keywords: tourism attraction, museum, educational tourism, tourist visits